Marketing is anything that helps or hinders the sale or use of your product or service. It could be the way you answer the phone or the way you dress for a client meeting. Marketing is more than just "promotions".
No one is hoping that they will be marketed to each day. Do you wake up every morning looking forward to advertisements, commercials and solicitors? I'll bet my money you don't. Stop thinking that people care about you or your company. Start thinking about what it really is that they care about:
Themselves.
The best kind of marketing comes from a place of problem solving. Think about solving a common issue that your target audience experiences often. Now, reiterate that issue and produce a solution for your potential customers.
Another way to gain attention from your target audience is to be memorable. What do you do that is worthy of a remark? There is a local restaurant that pours water into your glass from a pitcher held above your head. Every drop lands in the glass. It's simple, but people remark about it. That's called "word-of-mouth" marketing - it doesn't cost you a thing and it comes with a testimonial! How great is that?
So, next time you are thinking about doing (or not doing) marketing, change your thought process. It doesn't have to cost an arm and a leg to draw attention to your products or services. Maybe all it takes a clever idea.
For more information, visit Terri Langhan's Anything But Blah Blahg!
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