Many people have asked me if I think creating a blog for their business is a good thing to do. In order to answer that question, it's important to understand what a blog is.
If you look it up on Wikipedia, you will find this definition: "A blog is a type of website or part of a website. Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video."
To help you better understand how to leverage this medium, you need to also understand Social Media. Online presence is critical for your business and blogs can help you to establish your credibility. By creating and posting content that is beneficial to your clients and prospects, you are effectively generating awareness and building relationships with your target audience.
When people need something, they search the Internet for similar information. What a great opportunity for you to connect with them when they need something that you can provide! Think of your blog as making a first impression to your prospects and building/maintaining credibility with your clients. In addition, it's one more way for you to bring awareness to your community about your business and/or services!
People can also search for your blog by looking for specific content through the following sites:
There are many blog hosting sites, but I recommend Blogger.com if you're just getting started as the interface is very intuitive. Make sure your content is helpful and don't forget to include a link to recent posts on your Facebook business page, Twitter and Linkedin profiles. The more places people see you, the more awareness you generate! Happy blogging!