Sunday, July 25, 2010

Bar Code Marketing

The concept of mobile bar codes isn't new, but it is new in the sense that it is an emerging strategy for large and small companies alike here on the West coast. It has recently come to my attention in my networking community and I wanted to share it with you. To the right is the QR Code for Wicked Marketing.

Mobile QR (Quick Response) code technology, first developed and used in Japan, has dramatically improved direct marketing results for brands, advertisers, mobile carriers, handset manufacturers and publishers over the past couple of years. 2D mobile bar codes are now used in direct response, multimedia marketing and promotional campaigns.

3GVision, started in 2000, is a leader in mobile bar code reading and advanced image processing technologies used by mobile carriers, handset manufacturers, advertisers and end-users. Their application is called i-nigma, an end-to-end 1D/2D QR code solution, is said to increase revenue opportunities for mobile operators and print campaign effectiveness for media and marketing companies.

However, Microsoft is also in the QR code game. The MS application is called Microsoft Tag. You can Follow them on Twitter or Like them on Facebook. W magazine has created a new promotional campaign called "Love It? Tag It," which features Microsoft Tags.

How does it work? All you need to do is download a mobile QR code reader and take a picture of a bar code you see in a print or online advertisement with your smart phone to either get more information or be sent to a website.

This technology definitely makes advertising more interactive. So if you see a weird looking box with weird black smudges in it, you may be looking at the future of printed and on-line marketing.

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