Did you know that everyone is connected with at least 150 other people? Those people most likely have a profile on LinkedIn,
LinkedIn is more of a professional, dynamic on-line address book. For those businesses who are looking to connect with other businesses, this is the place to be. But don't discount it if you are an independent consultant! Those connections could open a doorway to a large corporation full of people who need your services independently of the company they work for (i.e. home theater networking, computer support, cell/video phone services, gifts, makeup, jewelry, kitchen/home appliances, etc.
So, why create a personal profile and not just a business page? Because you WANT to connect with the people you already know!
People do business with companies they know, like and trust. The only way to build those relationships is on a personal level. If a friend recommends your company's services because they know, like and trust you, then that recommendation will turn into more business for you. Word-of-mouth marketing is the sweet spot. It's free and it comes with a testimonial. Social media perpetuates this type of marketing in an effective manner and costs nothing but time for the business.
Wicked Marketing offers social media support for those business owners who are too busy to keep up with frequent postings necessary to stay in front of your