It's a fact: Customers are continuing to search for information and make increasingly more purchases online. This is where consumers are, so it makes sense that marketers arrange their budgets to involve more Internet marketing efforts. And what's not to love? Internet marketing allows us to reach targeted audiences online, it's more cost-effective and it's easy to measure the results!
What does this mean for your marketing plan? It means that the traditional marketing you've been investing in is going away. What is replacing it?
1) Mobile Marketing - Who doesn't use their smart phones to check their email and search the Internet these days? You've seen the "Text
2) Social Media - Companies are integrating social media into their overall marketing plan now that they've realized it works. Plus, they've expanded it's use from just brand management and customer service to using it as an effective target marketing tool and to collect customer data!
3) Optimized Websites - Just because you have a website doesn't mean people can find you. If you haven't had your website optimized or it's been over a year, it's time to talk to a Search Engine Optimization (SEO) Specialist TODAY! Websites can be more than just an online brochure. It can generate leads for you if it's optimized appropriately.
As you begin or continue to utilize Internet Marketing as a primary source of lead generation for your business, remember this: Relationships will always drive loyalty and sales. Keep this in mind as you are planning your marketing communications. It's the relationships you want to develop and maintain that will be key to the success of your business.
May success find you in 2011!