Social media has turned the typical consumer into a marketer for products and services.
Congratulations! You are now in the marketing profession! With social media, word-of-mouth marketing has been amplified! Not just by sharing recommendations and testimonials, but also being able to easily provide links to videos, articles and websites for products and services.
If I were a business owner, I would be crazy not to participate in this on-line movement. Consumers are savvy! They want recommendations and information. They search for and read testimonials. If your business doesn't have an on-line presence in the places that your consumers are tapped into (
Consumers are marketers.
That means that every person that purchases from you is a marketing campaign for your company. Can you wrap your head around that concept for just a second? Has your cranium exploded yet? Talk about mind-blowing!
I'll let you sit with that thought for now. But before you jump in to the social media pool, let me know. I wouldn't want you to drown.